Digital architecture.
Purpose-built.

Websites that don't look like everyone else's

A solo-founded studio building editorial-grade websites for founders, creators, and premium service businesses. Agency-level craft. Two-to-six-week delivery. Everything in your name.

Editorial Websites WordPress Exits Website Intelligence
EST. 2023 HELLO@TOLEDOTECHNOLOGIES.COM
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What I Build

Three ways I build websites.

01

Premium Websites

From a single editorial landing page to a flagship brand rebuild. Sites that load in under two seconds, rank on Google, and signal premium the moment they open. Built on modern frameworks so they stay fast and easy to update for years.

  • Signal Editorial single-pager
  • Studio 5–12 page business site
  • Atelier Fully custom rebuild
02

WordPress Exits

Stuck in a tangle of WordPress plugins, security patches, and hosting lock-in? I migrate you to a modern, client-owned website — cleanly, with every account in your name. URLs preserved. SEO preserved. Hosting bill cut. This is my flagship offer.

03

Website Intelligence

Smart lead capture, on-site AI chat trained on your content, semantic search, booking flows, content pipelines, CRM sync. The layer that turns a website from a pretty brochure into a system that actually works for you.

  • On-site AI chat & semantic search
  • Smart lead capture & routing
  • Content pipelines & CRM sync
Signal over noise.
Architecture over templates.
Built to scale.
Built to last.

Selected Work

Most client work is under NDA. The site you're on is the public reference build — full case-study links sent on a discovery call.

Exodus · WordPress Exit Private

WordPress Exit, professional services

Plugin-heavy WordPress migrated to a client-owned modern stack. URLs and SEO preserved end-to-end. Hosting bill cut from three figures to ~$20/month. Full account sovereignty transferred at handoff.

  • Pages 40+ migrated
  • SEO Zero ranking loss
  • Outcome Available on call
Studio · Service business Private

Premium service business rebuild

Multi-page editorial site for a premium service practice. Custom CMS, lead capture, booking flow, written and trained handoff so the team owns content forever. Full case study and metrics available privately.

  • Build 4 weeks kickoff to launch
  • Stack Next.js · Sanity · Vercel
  • Outcome Available on call

On a 30-minute call I'll send two past projects matched to your industry, with metrics and contactable references.

The Difference

Why this works better than the alternatives.

Agency
  • × Layers of people
  • × Template habits
  • × 25–40% overhead
  • × 4–6 month timelines
Toledo
Editorial Websites
  • Direct with the builder
  • Custom editorial design
  • 2–6 week delivery
  • Strategy, design, build, handoff in one line
One senior operator. Clear process. Sharper results.
DIY
  • × Looks like a template
  • × Eats your weekends
  • × Breaks when you scale
  • × Quietly costs deals

Process

Five steps. One senior operator the whole way.

01

Discovery

Goals, audience, references, and what must be preserved. Paid discovery — $750 to $15,000 depending on complexity. You leave with written scope, fixed price, and a real timeline. 50% credited toward the project if you proceed within 30 days.

02

Design

Editorial concepts, not wireframes. One or two directions, align on one, refine across two rounds of revisions built into the fee.

03

Build

Live staging URL, weekly written updates, async-by-default. No radio silence. Calls only when they add value.

04

Launch

DNS cutover, redirect mapping, performance verification, accessibility audit, QA pass. Always Tuesday or Wednesday — never Friday, never pre-holiday.

05

Handoff

Written documentation, recorded walkthroughs, training call. You own everything — domain, hosting, code, CMS, analytics. 30–90 days post-launch support included.

Pricing

Honest pricing. No games. Every project quoted after a paid discovery.

01

Signal

Editorial landing page · 1–2 weeks
  • One editorial single-page design
  • Modern stack, 90+ Lighthouse
  • Contact form, analytics, basic SEO
  • 1 revision round · 30-day support
from $5,500
02

Editorial Lander

High-conversion lander, custom art direction · 2–3 weeks
  • Bespoke art direction & scroll motion
  • Smart lead capture with routing
  • Conversion instrumentation, A/B-ready
  • 2 revision rounds · 60-day support
from $8,500
03

Studio

Premium business website, 5–12 pages · 3–6 weeks
  • Custom editorial multi-page design
  • Sanity or Framer CMS, client-editable
  • Multi-form setup & email integration
  • Training, written handoff · 60-day support
from $12,500
04

Exodus Flagship

WordPress Exit, full migration + rebuild · 4–8 weeks
  • Full audit + content migration
  • SEO-preserving redirect map & DNS cutover
  • Account sovereignty transfer (every account in your name)
  • Technical handoff manual · 90-day support
from $17,500
05

Atelier

Custom editorial rebuild · 6–12 weeks
  • Custom art direction & bespoke motion
  • Advanced multi-role CMS & editorial workflow
  • WCAG AAA · ≤1.2s FCP performance budget
  • 6 months post-launch support
from $35,000
06

You Dream It 2–4 / year

Flagship engagement — unlimited discovery, founder access · custom
  • Unlimited discovery, full Website Intelligence layer
  • Bespoke motion, 3D / generative where appropriate
  • Six months white-glove + 3 months Growth retainer included
  • Direct founder line · priority over every other project
from $100,000

All prices are floors — fixed-fee proposals issued after paid discovery ($750–$15,000, 50% credited to the project). Rush delivery (<50% standard timeline) is +30–50%. Hosting, domains, and third-party software billed separately. Optional monthly care plans from $750/mo. Maintenance retainers up to $10,000+/mo for active sites. Rates in USD.

Currently booking — limited slots per quarter. New projects starting within 2–4 weeks of signed scope.

Questions

You might actually have.

Yes — that's the whole point. I set up a client-friendly CMS (usually Sanity, Framer, or Decap depending on your stack) so you can edit text, images, and pages without touching code. Includes documentation and a training session so you're confident making changes.

Always. Domain, hosting, code, CMS, analytics — every account is in your name from day one. I document every login, vendor, and renewal date. You can take the site to another developer tomorrow if you want to. My goal is to make you independent, not dependent.

Projects $5K–$15K: 40% kickoff / 40% staging / 20% handoff. $15K–$50K: 30% / 30% / 25% / 15%. $50K+: custom milestone billing. Discovery and audits are 100% upfront, with 50% credited to the project if you proceed within 30 days. Late or missed payments pause work — no exceptions.

Two revision rounds are built into every project. If you want a third, it's billed at the standard rate ($175/hr standard work, $225/hr complex work). Bigger scope changes get a written change order — you see the price impact and timeline impact before any work happens. No surprise invoices.

Signal: 1–2 weeks. Editorial Lander: 2–3 weeks. Studio: 3–6 weeks. Exodus: 4–8 weeks. Atelier: 6–12 weeks. Timeline depends on access, feedback, and content readiness. Rush delivery is available for a 30–50% premium when calendars allow.

Modern stacks: Next.js, Astro, or Framer for the frontend; Sanity, Framer, or Decap for content; Vercel, Cloudflare Pages, or Render for hosting. No bloated page builders, no plugin dependency. Just fast, clean, maintainable code that doesn't require a developer on retainer.

Most client work is under NDA. This site is the public reference build I can walk through directly. On a 30-minute discovery call I'll send two past projects matched to your industry, with metrics and contactable references. No portfolio link in advance — premium service work isn't shown to anonymous traffic.

The nail-gun principle. A framer with a nail gun builds the same house as one with a hammer — faster, with the same structural judgment. I use modern tools and agentic AI workflows for the repetitive, pattern-heavy parts of a website (boilerplate code, tests, content migration), which frees me to spend more time on design, architecture, performance, and the parts that require human judgment. Same quality. No 15 salaries to feed along the way.

Yes. I'll build from existing designs (Figma, Sketch, or otherwise), collaborate with your marketing team, or operate as a white-label developer for agencies. Clear communication and documented handoffs are part of the deal.

Monthly care plans start at $750/mo (Basic Care, 2 hrs) and ladder up to $1,500/mo (Standard Support, 6 hrs), $4,500/mo (Product Support, 15 hrs), and $10,000+/mo (Strategic Growth, 40 hrs). Or pay hourly at the standard rate. Many clients choose a plan for peace of mind and priority scheduling — but you're never locked in.

Yes — but those are scoped separately from website work. Different process, different pricing, different proposal. If your project needs both a website and an app, we scope them as two engagements. I'll tell you honestly which conversation to have first.

Ready for a site that doesn't look like everyone else's?

30-minute call. No pressure. You'll leave with a clear sense of scope, timeline, and price — whether you hire me or not.

Location Connecticut, USA
Response Within one business day